\n
$\"\"$ <\/figure><\/div>\n\n\n
INSIGHTS \ud83d\udc40<\/strong> On top of the above, TikTok has a “Starter Guide” avialable for ads which gives you advice on which direction your campaign plans should go [5<\/a>]. <\/p>\n\n\n\n
INSIGHTS \ud83d\udc40<\/strong> FIFA has started working on a creator-driven content partnership for the Women’s World Cup, partnering with 16 creators worldwide and already amassing 38.2 billion views across their hashtags [6<\/a>]. <\/p>\n\n\n\n
INSIGHTS \ud83d\udc40<\/strong> IKEA has also been using TikTok to target Gen Z in a creative way. Making college moments into anime art-style clips, showcasing the furntiture in “slice of life” moments [7<\/a>]. <\/p>\n\n\n\n
Meta<\/h2>\n\n\n\n
Instagram<\/h3>\n\n\n\n
UPDATE \ud83d\udcdd<\/strong> Instagram adds an improved Template Browser, allowing users to find templates based on recommended, trending, and saved [8<\/a>]. <\/p>\n\n\n\n
Threads<\/h3>\n\n\n\n
INSIGHTS \ud83d\udc40<\/strong> Meta shares tips on how to maximise engagement on Threads which includes starting conversation, contests, puns and safety [9<\/a>]. <\/p>\n\n\n\n
NEW FEATURE<\/strong> \u2728 Threads has previewed a new “following” feed, something many users have been asking fpr since launch [9<\/a>].<\/p>\n\n\n
\n
$\"\"$ <\/figure><\/div>\n\n\n
Facebook<\/h3>\n\n\n\n
NEW FEATURE<\/strong> \u2728 Meta announces new video feaures for Facebook including a Video <\/em>tab for content, new vertical feed for all content and featured horizontal scroll reels for recommended content [10<\/a>]. <\/p>\n\n\n
\n
$\"\"$ <\/figure><\/div>\n\n\n
UPDATE \ud83d\udcdd<\/strong> A re-design of video Explore elements is also around to help better highlight popular topics [10<\/a>]. <\/p>\n\n\n\n
NEW FEATURE<\/strong> \u2728 Meta’s also aiming to faciliate short-form video creation, with integration of Reels editing tools to the main feed, being able to upload HDR videos [10<\/a>]. <\/p>\n\n\n\n
YouTube<\/h2>\n\n\n\n
NEW FEATURE<\/strong> \u2728 YouTube has updated channel permissions controls, so you can onboard other users to help manage accounts without giving full access (like Facebook)[11<\/a>].<\/p>\n\n\n\n
Reddit<\/h2>\n\n\n\n
UPDATE \ud83d\udcdd<\/strong> With Reddit’s ongoing user unrest, they’re bringing back r\/place Community Art Project for 2023 [12<\/a>].<\/p>\n\n\n\n
PAID SOCIAL \ud83d\udcb8<\/strong><\/strong> INSIGHTS \ud83d\udc40<\/strong> Reddit Publishes New Guide to Back-to-School Marketing in the App to help target parents [13<\/a>].<\/p>\n\n\n\n
Pinterest<\/h2>\n\n\n\n
NEW FEATURE<\/strong> \u2728 Pinterest Adds Mobile Deeplinking to Drive More Purchase Activity [14<\/a>].<\/p>\n\n\n\n
Sources \ud83d\udd17<\/h2>\n\n\n\n
[1] https:\/\/www.bloomberg.com\/news\/articles\/2023-07-19\/twitter-s-surge-in-harmful-content-a-barrier-to-advertiser-return<\/a>
[2] https:\/\/www.socialmediatoday.com\/news\/twitter-adds-delegates-functionality-replace-tweetdeck-teams\/688461\/<\/a>
[3] https:\/\/www.socialmediatoday.com\/news\/twitter-tests-reformed-articles-section-facilitate-more-long-form\/688327<\/a>
[4] https:\/\/www.socialmediatoday.com\/news\/tiktok-launches-new-ads-library-tool-eu-campaigns\/688602\/<\/a>
[5] https:\/\/www.socialmediatoday.com\/news\/tiktok-launches-new-ads-starter-guide-help-guide-campaign-approach\/688594\/<\/a>
[6] https:\/\/www.marketingdive.com\/news\/tiktok-fifa-creator-content-partnership-womens-world-cup\/688541\/<\/a>
[7] https:\/\/www.marketingdive.com\/news\/ikea-anime-tiktok-college-back-to-school-marketing\/688190\/<\/a>
[8] https:\/\/www.socialmediatoday.com\/news\/instagram-adds-improved-reels-template-options-provide-creative-inspiration\/688313\/
<\/a>[9] https:\/\/www.socialmediatoday.com\/news\/meta-shares-tips-maximize-threads-engagement-previews-following\/688598\/<\/a>
[10] https:\/\/www.socialmediatoday.com\/news\/meta-announces-new-video-features-facebook-looks-align\/688131\/<\/a>
[11] https:\/\/www.socialmediatoday.com\/news\/youtube-updates-channel-permissions-controls-making-easier-assign\/688578\/<\/a>
[12] https:\/\/www.socialmediatoday.com\/news\/reddit-launches-2023-version-rplace-community-art-project-amid-ongoing\/688448\/<\/a>
[13] https:\/\/www.socialmediatoday.com\/news\/reddit-publishes-new-guide-back-school-marketing-app\/688469\/<\/a>
[14] https:\/\/www.socialmediatoday.com\/news\/pinterest-adds-mobile-deeplinking-drive-more-purchase-activityactivity\/688303\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"
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