\n
$\"\"$
Source: Watchful AI<\/a><\/figcaption><\/figure><\/div>\n\n\n
Twitch<\/h2>\n\n\n\n
UPDATE \ud83d\udcdd<\/strong>Twitch has hiked up the the price of a Turbo sub for users in the UK from \u00a37.30 to \u00a312 [4<\/a>]. Turbo is what allows watchers to go ad-free on Twitch, and this change is also the start of regional prizing where you can also no longer sign up for the $ equivalent pricing. <\/p>\n\n\n\n
YouTube<\/h2>\n\n\n\n
UPDATE \ud83d\udcdd<\/strong> Youtube is set to remove their stories feature that was originally launched back in 2018 after the rise of Snapchat [5<\/a>]. Despite the rise in popularity for this format across other platforms like Instagram, TikTok and Facebook – YouTube never saw a full launch of the product and is instead focusing on Shorts and Community. <\/p>\n\n\n
\n
$\"\"$
Source: Social Media Today<\/a><\/figcaption><\/figure><\/div>\n\n\n
PAID SOCIAL \ud83d\udcb8<\/strong> YouTube is capitalising on rising use of the app on home TVs and is expanding its 30-second non-skippable ads to Connected TV (CTV) campaigns via YouTube Select, its monetisable video library [6<\/a>]. Viewers will be able to watch one 30-second ad, instead of the two 15-seconds consecutively. <\/p>\n\n\n\n
Meta <\/h2>\n\n\n\n
NEW APP ALERT \ud83d\udea8<\/strong> New text-based meta app, codenamed P92, but tentatively titled “Barcelona” [7<\/a>] is in development as a Twitter competitior and could launch as early as next month [8<\/a>]. Meta has been briefing creators and high profile celebrities\/sports stars about early access and features ahead of public release. What we know:<\/p>\n\n\n\n
\n
You’ll be able to sign in with Instagram log in, and syn your followers (and blue ticks!)<\/li>\n\n\n\n
Text updates are capped at 500 characters, and you can add links, photos and videos of up to 5 minutes. <\/li>\n\n\n\n
Similar to Twitter, you can repost and reply to people’s posts. <\/li>\n\n\n\n
Being on decentralised network (Fediverse) allows users on similar apps like Mastodon to search and find your public profile easily. <\/li>\n<\/ul>\n\n\n
\n
$\"\"$
Source: Social Media Today<\/a><\/figcaption><\/figure><\/div>\n\n\n
Facebook<\/h3>\n\n\n\n
SHOPPING ON SOCIAL \ud83d\udecd\ufe0f<\/strong> Facebook’s latest update allows shoppers in the US, UK, Canada and India to find shopping promotions, and automatically get these applied at checkout [9<\/a>]. These work for select sponsored content and advertising on the platform that the user has clicked on. This allows allows re-targeting by brands for any users who didn’t checkout, with reminders about deals expiring. <\/p>\n\n\n\n
Instagram<\/h3>\n\n\n\n
SHOPPING ON SOCIAL \ud83d\udecd\ufe0f<\/strong> Instagram shop owners are now able to “add user-generated content” to their product listings [10<\/a>]. Instagram will display posts the brands have been tagged in, and you can select these posts to appear alongside products in store once the user has agreed. <\/p>\n\n\n\n
PAID SOCIAL \ud83d\udcb8<\/strong> Instagram has ALSO added a new ads placement within it’s Search Results which can now be placed through third-party management platforms [11<\/a>]. Similar to Google, you can now appear against keywords in user’s search queries with your latest ad, as well as see the analytics and results. <\/p>\n\n\n\n
Pinterest<\/h2>\n\n\n\n
UPDATE \ud83d\udcdd<\/strong> Pinterest has launched a new system to ensure improved representation within it’s discovery tools [12<\/a>]. This is to maximise diversity and inclusion in app, and faciliate a better user experience for EVERYONE. It has been introduced into search queries in categories where people are often in the imagery like beauty, fashion and wedding. <\/p>\n\n\n\n
Snapchat<\/h2>\n\n\n\n
NEW FEATURE<\/strong> \u2728 Snapchat is launching a new & improved version of the AR try on lens, whilst partnering with OPI to do it [13<\/a>]. With this lens you’ll be able to try out OPIs newest nail shades, with the most improved version of the process so far. <\/p>\n\n\n\n
Other<\/h2>\n\n\n\n
UPDATE \ud83d\udcdd<\/strong>Twitch’s newest rival, Kick, is growing considerably in 2023, despite still being in beta [14<\/a>]. With an almost 300% increase in viewership in three months, it’s definitely a platform to keep an eye on. Despite high numbers, Kick has also seen community backlash on features, usernames, security and more – and so seeing how the platforms fares out of beta will be interesting. <\/p>\n\n\n\n
Sources \ud83d\udd17<\/h2>\n\n\n\n
[1] https:\/\/www.socialmediatoday.com\/news\/twitter-picture-in-picture-video-playback-tests-video-download\/651397\/<\/a><\/p>\n\n\n\n
[2] https:\/\/www.socialmediatoday.com\/news\/twitter-provides-additional-api-access-tier-to-address-pricing-concerns\/651467\/<\/a><\/p>\n\n\n\n
[3] https:\/\/www.socialmediatoday.com\/news\/tiktoks-testing-tako-ai-chatbot-experience-app\/651339\/<\/a><\/p>\n\n\n\n
[4] https:\/\/www.standard.co.uk\/tech\/gaming\/twitch-without-ads-expensive-uk-b1083939.html<\/a><\/p>\n\n\n\n
[5] https:\/\/www.socialmediatoday.com\/news\/retiring-youtube-stories-snapchat\/651336\/<\/a><\/p>\n\n\n\n
[6] https:\/\/www.socialmediatoday.com\/news\/youtube-TV-30-second-unskippable-ads-CTV\/650699\/<\/a><\/p>\n\n\n\n
[7] https:\/\/www.socialmediatoday.com\/news\/meta-twitter-competitor-app-launch\/650812\/<\/a><\/p>\n\n\n\n
[8] https:\/\/techcrunch.com\/2023\/03\/09\/meta-is-working-on-a-decentralized-social-app\/<\/a><\/p>\n\n\n\n
[9] https:\/\/www.marketingdive.com\/news\/meta-tests-promotional-ads-format-new-lead-generation-tools\/650819\/<\/a><\/p>\n\n\n\n
[10] https:\/\/www.plannthat.com\/meta-instagram-facebook-shopping-changes<\/a><\/p>\n\n\n\n
[11] https:\/\/www.techlusive.in\/apps\/instagram-will-now-show-you-ads-in-search-results-1380219\/<\/a><\/p>\n\n\n\n
[12] https:\/\/www.socialmediatoday.com\/news\/pinterest-system-greater-representation-discovery\/651343\/<\/a><\/p>\n\n\n\n
[13] https:\/\/www.socialmediatoday.com\/news\/snapchat-enhanced-ar-try-on-tools-ar\/651351\/<\/a><\/p>\n\n\n\n
[14] https:\/\/gamerant.com\/kick-viewership-increase\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"
Twitter NEW FEATURE \u2728 With the rise of even LONGER video being available on Twitter (Via Twitter Blue), it’s no surprise that Twitter’s latest feature is picture-in-picture (PiP) playback across all platforms [1]. Meaning you can continue scrolling as you watch the video, hopefully increasing retention rates on longer video content. NEW FEATURE \u2728 Twitter […]<\/p>\n","protected":false},"author":2,"featured_media":407,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","WB4WB4WP_MODE":"","WB4WP_PAGE_SCRIPTS":"","WB4WP_PAGE_STYLES":"","WB4WP_PAGE_FONTS":"","WB4WP_PAGE_HEADER":"","WB4WP_PAGE_FOOTER":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[10],"class_list":["post-160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-social-media-news"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/beckyarmstrong.co.uk\/wp-content\/uploads\/2024\/02\/Social-Media-News-Header.png?fit=1080%2C1080&ssl=1","_links":{"self":[{"href":"https:\/\/beckyarmstrong.co.uk\/wp-json\/wp\/v2\/posts\/160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beckyarmstrong.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beckyarmstrong.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beckyarmstrong.co.uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/beckyarmstrong.co.uk\/wp-json\/wp\/v2\/comments?post=160"}],"version-history":[{"count":5,"href":"https:\/\/beckyarmstrong.co.uk\/wp-json\/wp\/v2\/posts\/160\/revisions"}],"predecessor-version":[{"id":418,"href":"https:\/\/beckyarmstrong.co.uk\/wp-json\/wp\/v2\/posts\/160\/revisions\/418"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beckyarmstrong.co.uk\/wp-json\/wp\/v2\/media\/407"}],"wp:attachment":[{"href":"https:\/\/beckyarmstrong.co.uk\/wp-json\/wp\/v2\/media?parent=160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beckyarmstrong.co.uk\/wp-json\/wp\/v2\/categories?post=160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beckyarmstrong.co.uk\/wp-json\/wp\/v2\/tags?post=160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}