Social Media News | Weekly Round Up ✨ | 30th October 2023

Social Media News | Weekly Round Up ✨ | 30th October 2023

Becky Armstrong

General

  • INSIGHTS 👀 34 Predictions for Social Media Marketing in 2024 [x] Key callouts:
    • Reel and video content will be focused on.
    • Messaging is the new social media – private groups, communities, broadcast channels etc.
    • Increased in-feed shopping.

X f.k.a. Twitter

  • UPDATE 📝 X Says Posts Corrected by Community Notes Will Be Ineligible for Revenue Share [x]
  • UPDATE 📝 X Launches New Price Tiers for X Premium, Including an Ad-Free Premium+ [x]
  • INSIGHTS 👀 X Reports New Usage Insights To Mark the First Year of Musk’s Takeover [x]
  • NEW FEATURE  X’s Audio Calling Option Is Now Live for Some Users [x]

Instagram

  • NEW FEATURE ✨ Instagram Expands Marketing API to Facilitate Product Tagging via Third Party Apps [x]
  • NEW FEATURE  Instagram Tests Collaborative Carousel Posts  [x]
  • NEW FEATURE  Instagram Adds Polls in Comment Streams on Feed Posts and Reels [x]
  • PAID SOCIAL 💸 Instagram Makes Reminder Ads Available for Stories Placement [x]
  • NEW FEATURE  Instagram Adds Looping Video Clips in Notes [x]
  • NEW FEATURE  Instagram Tests New ‘Nearby’ Feed for Stories [x]
  • NEW FEATURE  Instagram Tests a Dedicated Content Feed From ‘Meta Verified’ Accounts [x]

Threads

  • UPDATE 📝 Threads Is Developing an API, Though Remains Wary of News Content Influence [x]
  • NEW FEATURE ✨ Threads Adds Polls and Gifs as It Continues To Expand Its Engagement Options [x]
  • INSIGHTS 👀 Threads Is Closing in on 100M Users Says Zuckerberg [x]

Facebook/Meta

  • PAID SOCIAL  💸Meta Announces Ad-Free Subscription Program in EU, EEA and Switzerland to comply with evolving privacy regulations – €9.99/month on the web or €12.99/month on iOS and Android [x]
  • UPDATE 📝 Meta Expands its Paid Verification for Business Program to Canadian Brands [x]
  • NEW FEATURE  Meta Announces New Avatar Updates, Including Halloween-Themed Customisations [x]
  • NEW FEATURE  Meta Experiments with Custom AI Chatbot Creation In-Stream  [x]
  • NEW FEATURE  Facebook Experiments With Generative AI Profile Pictures and In-Stream Post Assistance [x]
  • UPDATE 📝 Meta Announces the Removal of Rooms in Facebook Groups [x]
  • INSIGHTS 👀 Meta Posts Record Quarterly Revenue Results, Sees Steady User Increase [x]
  • INSIGHTS 👀 Meta Faces Legal Action From 42 State Attorneys General Over Addicting Teen Users [x]

TikTok

  • PAID SOCIAL 💸 TikTok Shares Tips to Help Marketers Maximize Their ‘Q5’ Sales Initiatives [x]
    • 52% of TikTok users plan to continue shopping after holidays plan on purchasing tech or gaming. 38% of these are taking about in-game purchases.
  • INSIGHTS 👀 TikTok Reports Users by Region in the EU as Part of New DSA Reporting Requirements [x]
    • Highest active users in France, Germany, Italy 
  • INSIGHTS 👀 TikTok Publishes New eCommerce Marketing Starter Guide [x]
  • UPDATE  TikTok Announces Live Concert Event to Showcase Music Trends [x]
  • INSIGHTS 👀 TikTok Shares Insights and Tips From Ad Industry Leaders in New Video Series [x]
  • INSIGHTS 👀 TikTok Shares Insights Into Its Value for Gaming Marketers [x]

Twitch

  • PAID SOCIAL 💸 How Twitch juggles what users and advertisers want [x]
  • NEW FEATURE  How to create Twitch Stories [x]

Other Platforms

Pinterest

  • INSIGHTS 👀 Pinterest Reports Steady Growth in Users and Revenue in Q3 [x]
    • Includes 8% increase MAU WW, with a 7% increase in Europe and 12% increase in ROW driving this.

Pebble

  • UPDATE 📝 Twitter Alternative Pebble, Formerly T2, Is Shutting Down Due to Low Usage [x]

Snapchat

  • INSIGHTS 👀 Snapchat Crosses 400M Users, Sees Revenue Growth in Q3 [x]

Content Creator News

  • Pinterest Launches New Information and Education Hub for Creators [x]
  • YouTube Expands Creator Monetization Options to More Regions [x]
  • Gambling streams are ‘part of the contract’ for Kick’s newest streamer [x]
  • Twitch, YouTube are slowing big-money deals for gaming talent [x]