Social Media Updates | Weekly Round Up ✨ | 3rd December 2023

Social Media Updates | Weekly Round Up ✨ | 3rd December 2023

Becky Armstrong

General

  • INSIGHTS πŸ‘€ 5 Killer Strategies for Social Media Growth [x]
    • Engagement
    • Consistent content calendar
    • Leverage influencer collabs
    • Analytics insights for optimisation
    • Run targeting ad campaigns
  • INSIGHTS πŸ‘€ How Lapse Is Trying to Become the Anti-Instagram [x]

X f.k.a. Twitter

  • INSIGHTS πŸ‘€ X struggling to win advertisers back after Elon Musk’s profane outburst [x]
  • INSIGHTS πŸ‘€ Could X go bankrupt under Elon Musk? [x]
  • NEW FEATURE ✨ X Experiments With Grok AI Access Buttons In-Stream for premium users [x]Grok button
  • NEW FEATURE ✨ X Adds Option To Embed Videos in Isolation From Posts [x]

Instagram

  • NEW FEATURE ✨ WhatsApp to allow sharing status updates on Instagram [x]
  • INSIGHTS πŸ‘€New Ways to Create Content on Instagram [x]
  • NEW FEATURE ✨ Instagram Enables All Users To Download Publicly Posted Reels Clips [x]

Threads

  • UPDATE πŸ“ Meta to Launch Threads in the EU Next Month [x]
  • INSIGHTS πŸ‘€ Instagram Chief Offers More Insight into Content Ranking in Threads [x]
  • UPDATE πŸ“ Threads Expands Keyword Search to All Regions [x]

YouTube

  • NEW FEATURE ✨ YouTube’s Playables games are now available for Premium subscribers [x]
  • INSIGHTS πŸ‘€ YouTube’s approach to responsible AI innovation [x]

TikTok

  • INSIGHTS πŸ‘€ TikTok Launches New β€˜Creative Cards’ To Provide Content Inspiration [x]TikTok creative cards

Twitch

  • INSIGHTS πŸ‘€ Hey Twitch streamers: Mountain Dew is watching you and will reward you if you drink soda on air [x]
    • This has received a lot of negative sentiment from streamers, who don’t want brands advertising in their chat without deals, conversations etc.
  • INSIGHTS πŸ‘€ Inside Kick, an Upstart Streaming Competitor to Twitch [x]

Other Platforms

Reddit

  • PAID SOCIAL πŸ’Έ Reddit Adds New Elements to its Reply Stream Ad Placements [x]
    • Carousel and Product display options now available within chat streams
  • INSIGHTS πŸ‘€ Reddit Provides Insights Into Its International Growth Efforts [x]

Pinterest

  • PAID SOCIAL πŸ’Έ Pinterest Expands Direct Links to More Ad Campaign Types [x]

Content Creator News

  • INSIGHTS πŸ‘€ The Global Influencer Marketing Awards 2024: Riding the Wave of Creator Evolution [x]
  • INSIGHTS πŸ‘€ How Online Influencers And Idols Are Using Generative AI [x]
  • INSIGHTS πŸ‘€ 16 Influencer Marketing Platforms to Boost Your Campaigns in 2024 [x]
  • INSIGHTS πŸ‘€ The Complete Guide to TikTok Influencer Marketing [x]