Social Media Updates | Weekly Round Up β¨ | 3rd December 2023
General
- INSIGHTS π 5 Killer Strategies for Social Media Growth [x]
- Engagement
- Consistent content calendar
- Leverage influencer collabs
- Analytics insights for optimisation
- Run targeting ad campaigns
- INSIGHTS π How Lapse Is Trying to Become the Anti-Instagram [x]
X f.k.a. Twitter
- INSIGHTS π X struggling to win advertisers back after Elon Muskβs profane outburst [x]
- INSIGHTS π Could X go bankrupt under Elon Musk? [x]
- NEW FEATURE β¨ X Experiments With Grok AI Access Buttons In-Stream for premium users [x]
- NEW FEATURE β¨ X Adds Option To Embed Videos in Isolation From Posts [x]
Instagram
- NEW FEATURE β¨ WhatsApp to allow sharing status updates on Instagram [x]
- INSIGHTS πNew Ways to Create Content on Instagram [x]
- NEW FEATURE β¨ Instagram Enables All Users To Download Publicly Posted Reels Clips [x]
Threads
- UPDATE π Meta to Launch Threads in the EU Next Month [x]
- INSIGHTS π Instagram Chief Offers More Insight into Content Ranking in Threads [x]
- UPDATE π Threads Expands Keyword Search to All Regions [x]
YouTube
- NEW FEATURE β¨ YouTubeβs Playables games are now available for Premium subscribers [x]
- INSIGHTS π YouTube’s approach to responsible AI innovation [x]
TikTok
- INSIGHTS π TikTok Launches New βCreative Cardsβ To Provide Content Inspiration [x]
Twitch
- INSIGHTS π Hey Twitch streamers: Mountain Dew is watching you and will reward you if you drink soda on air [x]
- This has received a lot of negative sentiment from streamers, who don’t want brands advertising in their chat without deals, conversations etc.
- INSIGHTS π Inside Kick, an Upstart Streaming Competitor to Twitch [x]
Other Platforms
Reddit
- PAID SOCIAL πΈ Reddit Adds New Elements to its Reply Stream Ad Placements [x]
- Carousel and Product display options now available within chat streams
- INSIGHTS π Reddit Provides Insights Into Its International Growth Efforts [x]
Pinterest
- PAID SOCIAL πΈ Pinterest Expands Direct Links to More Ad Campaign Types [x]
Content Creator News
- INSIGHTS π The Global Influencer Marketing Awards 2024: Riding the Wave of Creator Evolution [x]
- INSIGHTS π How Online Influencers And Idols Are Using Generative AI [x]
- INSIGHTS π 16 Influencer Marketing Platforms to Boost Your Campaigns in 2024 [x]
- INSIGHTS π The Complete Guide to TikTok Influencer Marketing [x]