PAID SOCIAL 💸Twitter’s continued surge of harmful content is a barrier for advertisers to return and put spend on the platfrom [1].
NEW FEATURE ✨Replacing the Tweetdeck Teams functionality which was removed with the latest updated, Twitter adds a “delegates” function to it’s main app [2].
NEW FEATURE ✨ Twitter Tests Reformed ‘Articles’ Section to Facilitate More Long Form Content [3]
TikTok
NEW FEATURE ✨ TikTok launches new Ads Library tool got EU Campaigns, allowing insights to all campaigns including ad targeting, regional reach, who paid for it, etc. [4].
INSIGHTS 👀 On top of the above, TikTok has a “Starter Guide” avialable for ads which gives you advice on which direction your campaign plans should go [5].
INSIGHTS 👀 FIFA has started working on a creator-driven content partnership for the Women’s World Cup, partnering with 16 creators worldwide and already amassing 38.2 billion views across their hashtags [6].
INSIGHTS 👀 IKEA has also been using TikTok to target Gen Z in a creative way. Making college moments into anime art-style clips, showcasing the furntiture in “slice of life” moments [7].
Meta
UPDATE 📝 Instagram adds an improved Template Browser, allowing users to find templates based on recommended, trending, and saved [8].
Threads
INSIGHTS 👀 Meta shares tips on how to maximise engagement on Threads which includes starting conversation, contests, puns and safety [9].
NEW FEATURE ✨ Threads has previewed a new “following” feed, something many users have been asking fpr since launch [9].
NEW FEATURE ✨ Meta announces new video feaures for Facebook including a Video tab for content, new vertical feed for all content and featured horizontal scroll reels for recommended content [10].
UPDATE 📝 A re-design of video Explore elements is also around to help better highlight popular topics [10].
NEW FEATURE ✨ Meta’s also aiming to faciliate short-form video creation, with integration of Reels editing tools to the main feed, being able to upload HDR videos [10].
YouTube
NEW FEATURE ✨ YouTube has updated channel permissions controls, so you can onboard other users to help manage accounts without giving full access (like Facebook)[11].
UPDATE 📝 With Reddit’s ongoing user unrest, they’re bringing back r/place Community Art Project for 2023 [12].
PAID SOCIAL 💸 INSIGHTS 👀 Reddit Publishes New Guide to Back-to-School Marketing in the App to help target parents [13].
NEW FEATURE ✨ Pinterest Adds Mobile Deeplinking to Drive More Purchase Activity [14].
Sources 🔗
[1] https://www.bloomberg.com/news/articles/2023-07-19/twitter-s-surge-in-harmful-content-a-barrier-to-advertiser-return
[2] https://www.socialmediatoday.com/news/twitter-adds-delegates-functionality-replace-tweetdeck-teams/688461/
[3] https://www.socialmediatoday.com/news/twitter-tests-reformed-articles-section-facilitate-more-long-form/688327
[4] https://www.socialmediatoday.com/news/tiktok-launches-new-ads-library-tool-eu-campaigns/688602/
[5] https://www.socialmediatoday.com/news/tiktok-launches-new-ads-starter-guide-help-guide-campaign-approach/688594/
[6] https://www.marketingdive.com/news/tiktok-fifa-creator-content-partnership-womens-world-cup/688541/
[7] https://www.marketingdive.com/news/ikea-anime-tiktok-college-back-to-school-marketing/688190/
[8] https://www.socialmediatoday.com/news/instagram-adds-improved-reels-template-options-provide-creative-inspiration/688313/
[9] https://www.socialmediatoday.com/news/meta-shares-tips-maximize-threads-engagement-previews-following/688598/
[10] https://www.socialmediatoday.com/news/meta-announces-new-video-features-facebook-looks-align/688131/
[11] https://www.socialmediatoday.com/news/youtube-updates-channel-permissions-controls-making-easier-assign/688578/
[12] https://www.socialmediatoday.com/news/reddit-launches-2023-version-rplace-community-art-project-amid-ongoing/688448/
[13] https://www.socialmediatoday.com/news/reddit-publishes-new-guide-back-school-marketing-app/688469/
[14] https://www.socialmediatoday.com/news/pinterest-adds-mobile-deeplinking-drive-more-purchase-activityactivity/688303/