Social Media News | Weekly Round Up ✨ | 25th March 2024

Social Media News | Weekly Round Up ✨ | 25th March 2024

Becky Armstrong

General

  • INSIGHTS 👀 Would a subscription model make social media better?  [x]
  • INSIGHTS 👀 People Are Sharing Why They Cut Way Back On Social Media [x]

X f.k.a. Twitter

  • INSIGHTS 👀 X’s Latest Data Shows Ad Revenue Share Payouts Are Reducing Over Time [x]
  • NEW FEATURE X Adds One-off API Access Expansions To Facilitate More Use Cases [x]
  • INSIGHTS 👀 X Shares New Insights Into Platform Usage and Engagement [x]

Instagram

  • UPDATE 📝 Instagram Updates Hashtag Search To Broaden Discovery  [x]
  • PAID SOCIAL 💸 Instagram Launches Ads With Promo Codes To Entice Purchase Activity [x]

Threads

  • NEW FEATURE Threads’ New Sports Score Updates Fail on One Key Element  [x]
  • UPDATE 📝 Threads Rolls Out Trending Topics to All Users in the US [x]
  • NEW FEATURE Threads Tests Side-Swiping UI To Indicate Interest in Posts Displayed In-Feed [x]
  • NEW FEATURE Threads Users Can Now Enable Fediverse Sharing  [x]
  • NEW FEATURE Threads Adds Native GIF Search and Posting on the Web [x]

Facebook/Meta

  • UPDATE 📝Meta Offers To Halve the Price of Its Ad-Free Subscription Package in the EU [x]
  • INSIGHTS 👀 24 Facebook Statistics Marketers Should Know in 2024 [x]

YouTube

  • NEW FEATURE ✨ YouTube Experiments With Crowd-Sourced Corrections for Auto-Captions [x]
  • NEW FEATURE YouTube Tests New Audience Filters for Its Video Retention Stats  [x]
  • NEW FEATURE YouTube Tests New AI-Based ‘Skip Ahead’ Option, Remixes of Already Remixed Shorts  [x]
  • INSIGHTS 👀 25 YouTube Stats: Users, Marketing, Demographics [x]
  • NEW FEATURE How YouTube are helping creators disclose altered or synthetic content [x]
  • NEW FEATURE YouTube Introduces Mandatory Disclosure For AI-Generated Content [x]

TikTok

  • PAID SOCIAL 💸 TikTok Publishes Guide on Lead Generation Best Practices [x]
  • INSIGHTS 👀 Senior UK MPs raise concerns over TikTok’s ownership [x]
  • INSIGHTS 👀 Why a TikTok ban would boost Meta [x]
  • INSIGHTS 👀 Is TikTok really a danger to the West? [x]

Twitch

  • PAID SOCIAL 💸 Why Amazon is bringing Twitch’s most lucrative parts deeper into the Amazon Ads fold [x]

Other Platforms

Pinterest

  • INSIGHTS 👀 Why Pinterest is one of the Most Innovative Companies of 2024 [x]
  • INSIGHTS 👀Here’s Why Pinterest Outperformed in Q4 [x]

Snapchat

  • PAID SOCIAL 💸 Snap Launches Sponsored AR Filters as New Ad Option [x]

Content Creator News

  • INSIGHTS 👀 Creators Raise More Quesitons About X’s Creator Monetization Opportunities [x]
  • INSIGHTS 👀 YouTube Announces #WomenofYouTube Mentorship Program for Shorts Creators [x]
  • INSIGHTS 👀 TikTok Revamps Creator Rewards Program to Incentivize Longer Uploads [x]