Social Media News | Weekly Round Up ✨ | 22nd January 2024

Social Media News | Weekly Round Up ✨ | 22nd January 2024

Becky Armstrong

General

  • INSIGHTS 👀 3 Steps for Establishing a Core Marketing Message [x]
  • INSIGHTS 👀 Is There a Valuable Use Case for Generative AI in Social Apps? [x]
  • INSIGHTS 👀 Majority want stricter social media regulation [x]
  • INSIGHTS 👀 Flanders government looks to force TikTok and YouTube to share revenue [x]

X f.k.a. Twitter

  • NEW FEATURE ✨ X Launches Audio and Video Calls on Android  [x]
  • INSIGHTS 👀 Behind Elon Musk’s chaotic Twitter takeover, look for the ‘yes men’ [x]

Instagram

  • NEW FEATURE ✨ Instagram Launches Nighttime Nudges To Get Teens To Shut It Down for the Night  [x]
  • NEW FEATURE ✨ Instagram Enables Users To Create Custom Sticker From Still Image Posts  [x]
  • NEW FEATURE ✨ You Can Now Cancel In-Progress Stories Uploads on Instagram [x]

Threads

  • NEW FEATURE ✨ Threads Now Lets You Hide Both Like and Share Counts  [x]
  • INSIGHTS 👀 Threads will allow you to follow Mastodon users by year-end, according to Meta meeting details [x]

Facebook/Meta

  • INSIGHTS 👀 Zuckerberg Says Meta Is Pushing Hard To Lead the AI Future  [x]
  • NEW FEATURE ✨ Meta will let EU users unlink their Instagram, Facebook, and Messenger info ahead of DMA  [x]
  • INSIGHTS 👀 Meta Says It’s Still Focused on the Metaverse Despite Apparent Shift  [x]
  • PAID SOCIAL 💸 Meta To Remove More Detailed Targeting Options for Ad Campaigns [x]

YouTube

  • NEW FEATURE ✨ YouTube Says Thumbnail A/B Testing Option Is Coming Soon [x]

TikTok

  • INSIGHTS 👀 TikTok’s Next Generative AI Push Could be AI Facilitated Search In-Stream [x]
  • INSIGHTS 👀 TikTok Publishes Valentine’s Day Marketing Guide [x]
  • PAID SOCIAL 💸 TikTok Publishes New Guide on Effective Ad Bidding Strategies [x]
  • NEW FEATURE ✨ TikTok’s Testing an AI Song Generation Process | Social Media Today [x]

Twitch

  • INSIGHTS 👀 After Laying Off Over 500 People, Twitch Boss Admits the Business Is Not Profitable [x]
  • INSIGHTS 👀 ‘Palworld,’ Aka Pokémon With Guns, Is Tearing Up The Steam And Twitch Charts [x]
  • INSIGHTS 👀Twitch Clarifies Rules Around ‘Abusing’ Drops Campaigns – Insider Gaming [x]

Discord

  • INSIGHTS 👀 Discord lays off 17 percent of employees [x]

Other Platforms

Pinterest

  • INSIGHTS 👀 Pinterest designs Chanel-themed virtual V&A exhibition [x]

Snapchat

  • INSIGHTS 👀 Snapchat’s New AR Art Activation With Fine Arts Museums of San Francisco [x]
  • NEW FEATURE ✨ Snapchat now lets parents restrict their teens from using the app’s ‘My AI’ chatbot  [x]

Content Creator News

  • INSIGHTS 👀 Inside the TikTok cruise partnership between Marc Sebastian and Atria Books [x]

Trends

  • INSIGHTS 👀 TikTok’s ‘I Think I Like This Little Life’ Trend, Explained [x]
  • INSIGHTS 👀 The Stark Realities of Posting Your Layoff on TikTok [x]
  • NEW FEATURE ✨ Meta Launches Tools To Facilitate Links Between Talent and Talent Managers [x]