Social Media News | Weekly Round Up ✨ | 29th January 2024

Social Media News | Weekly Round Up ✨ | 29th January 2024

Becky Armstrong

General

  • INSIGHTS πŸ‘€ How SMBs Are Repurposing Their Content Β [x]
  • INSIGHTS πŸ‘€ Teens,Β Social Media and Technology 2023 Report [x]

X f.k.a. Twitter

  • INSIGHTS πŸ‘€ X Shares 2024 Marketing Calendar to Assist With Campaign Planning [x]
  • NEW FEATURE ✨ X Will Now Enable Premium Subscribers to List Open Jobs on Their Personal Profiles in the US [x]
  • UPDATE πŸ“ X Looks to Improve Content Moderation After Issues with AI Images and Bot Farms [x]
  • X is Looking to Expand its β€˜Amplify’ Video Monetisation Program to Creators [x]
  • NEW FEATURE ✨ X Is Testing a Dedicated Video Tab in the Lower Function Bar Β [x]

Instagram

  • UPDATE πŸ“ Instagram Now Lets You Opt-Out of Read Receipts for DMs | Social Media Today [x]
  • NEW FEATURE ✨ Instagram Launches Live Test of New Flipside Alternative Engagement Space [x]
  • NEW FEATURE ✨ Instagram Tests New Group Chat Conversation Starters in Notes [x]

 

Threads

  • NEW FEATURE ✨ Post drafts may be coming to Threads soon [x]
  • INSIGHTS πŸ‘€ Is Threads Catching On? A Look at How the Most Followed X Profiles Are Engaging in the App [x]
    • We can see some of the biggest accounts aren’t posting as much on Threads – we can question if this is because it’s not easily accessible in scheduling tools like Sprinklr, Hootsuite, SproutSocial etc.

Facebook/Meta

  • INSIGHTS πŸ‘€ Meta Loses Data Scraping Case, Highlighting the Need For Clarified Regulation in a Social Media Context [x]
  • NEW FEATURE ✨ Meta Launches New Teen Safety Measures To Limit Unwanted DM Contact Β [x]
  • UPDATE πŸ“ Meta Adds New Brand Protection Tools, Including Improved Product Image Matching Processes[x]
  • NEW FEATURE ✨ EU Users Will Soon Have the Option To Separate Their Facebook and IG Accounts [x]

YouTube

  • CONTENT CREATION 🎨 YouTube Tests Super Chat Likes to Further Incentivise Creator Donations Β [x]
  • PAID SOCIAL πŸ’Έ YouTube advertising: The ultimate guide [x]
  • INSIGHTS πŸ‘€ Get in, role players, we’re tabletop gaming – YouTube Blog [x]

TikTok

  • NEW FEATURE ✨ TikTok’s Testing 30 Minute Uploads as It Looks To Expand Its Content Options [x]
    • Can we start making dev diaries etc for TikTok? πŸ€”
  • INSIGHTS πŸ‘€ New Report Shows TikTok Usage Is Rising Among Teen Users, While Snapchat Remains a Key Connector Β [x]
  • NEW FEATURE ✨ TikTok Adds New Cutout Option To Change the Background of Your Clips[x]
  • UPDATE πŸ“ TikTok Rolls Out New Text Size Options To Improve Accessibility Β [x]

Twitch

  • CONTENT CREATION 🎨 Streamers who rely on Twitch Prime Gaming subs are getting a slight pay cut Β [x]
  • CONTENT CREATION 🎨 Twitch expands partner program to give more streamers access to higher revenue shares Β [x]
  • PAID SOCIAL πŸ’Έ Jump aboard the hype train! Advice for advertising on Twitch [x]

Other Platforms

BeReal

  • UPDATE πŸ“ BeReal Adds New Feed of Celebrities and Brands as It Looks To Reignite Interest Β [x]

Snapchat

  • INSIGHTS πŸ‘€ New Report Shows TikTok Usage Is Rising Among Teen Users, While Snapchat Remains a Key Connector [x]

Trends

  • INSIGHTS πŸ‘€ What does ‘airtight’ mean on TikTok? [x]
  • INSIGHTS πŸ‘€ How TikTok created a new accent – and why it might be the future of English [x]
  • INSIGHTS πŸ‘€ Sydney Sweeney’s Hot Ones appearance has become an instant meme [x] Image