General

INSIGHTS Social Media Trends 2024: 34 Predictions for Marketers [x]
- More AI, More Video, IRL Connection and Private Messaging, In Stream Shopping
INSIGHTS 5 Tips for Your Digital Marketing Strategy in 2024 [x]
- Shortform video experiments, explore potential of messaging, consider alternative platforms, experiment with generative AI, improve understanding of AR and 3D object creation.
INSIGHTS Essential Dos and Don’ts for Social Media Marketing in 2024 [x]

X f.k.a. Twitter

PAID SOCIAL X Will Now Enable Advertisers to Target Only Premium Subscribers With Their Campaigns [x]
PAID SOCIAL X’s Latest Traffic Numbers Show a Decline in Average Time Spent per User [x]
UPDATE X Announces Lower-Cost Verification for Organizations Package To Lure SMBs [x]
UPDATE Headlines Are Now Returning to Link Previews on X [x]
PAID SOCIAL Twitter Users Report an Increase in Crypto Scam Ads [x]

UPDATE Instagram Updates: Stories Tools, Engagement Management, 2024 Content Trends, and More [x]
UPDATE Instagram Experiments With New Public ‘Collections’ Feature on Profiles [x]
INSIGHTS Expert warning over Instagram trend that’s a ‘field day’ for hackers – #GetToKnowMe stories [x]

UPDATE Meta’s Threads app launches across EU in blow to competitor X [x]
INSIGHTS Threads Works to Address ‘Borderline’ Content Recommendations In-Stream [x]
UPDATE Threads Moves to Next Stage of Testing for Its API [x]

UPDATE Meta Confirms That Facebook’s Link History Option Is Coming to All Users [x]

INSIGHTS YouTube’s video games are almost impossible to find – but once you unearth them, you’ll wish you never looked [x]
INSIGHTS YouTube Sees Significant Drop In Google News Visibility [x]

PAID SOCIAL 5 Tips To Help Maximise Your TikTok Marketing Approach in 2024 [x]
INSIGHTS TikTok Launches 2024 Marketing Calendar to Assist in Your Planning [x]

INSIGHTS TikTok’s Planning To Boost Its In-Stream Commerce Spend 10X in 2024 [x]
UPDATE TikTok Tests New Desktop-Based Tools for Creators and Marketers [x]
INSIGHTS What does RT mean on TikTok? [x]
- Spoiler: It’s Real Talk not Re-Tweet

UPDATE Bluesky changed its logo and now lets everyone view posts, even without an account [x]
UPDATE Bluesky rolls out an in-app video and music player and a new ‘hide post’ feature [x]

PAID SOCIAL Snapchat Announces New Entertainment Measurement Partnership With Samba TV [x]

INSIGHTS Meet the Twitch streamers tackling Christmas loneliness [x]
INSIGHTS Content creators fight back against AI [x]
INSIGHTS What influencer agencies are watching in 2024: paid media, virtual influencers and commerce [x]
INSIGHTS Influencer Marketing: 5 Tips For Success In 2024 [x]
INSIGHTS The rise of nano influencers: Leveraging small audiences for big impact [x]