Social Media News | Weekly Round Up โœจ | 7th January 2024

Social Media News | Weekly Round Up โœจ | 7th January 2024

Becky Armstrong

General

  • INSIGHTS ๐Ÿ‘€ Social Media Trends 2024: 34 Predictions for Marketers [x]
    • More AI, More Video, IRL Connection and Private Messaging, In Stream Shopping
  • INSIGHTS ๐Ÿ‘€ 5 Tips for Your Digital Marketing Strategy in 2024 [x]
    • Shortform video experiments, explore potential of messaging, consider alternative platforms, experiment with generative AI, improve understanding of AR and 3D object creation.
  • INSIGHTS ๐Ÿ‘€ Essential Dos and Donโ€™ts for Social Media Marketing in 2024 [x]

X f.k.a. Twitter

  • PAID SOCIAL ๐Ÿ’ธ X Will Now Enable Advertisers to Target Only Premium Subscribers With Their Campaigns [x]
  • PAID SOCIAL ๐Ÿ’ธ Xโ€™s Latest Traffic Numbers Show a Decline in Average Time Spent per User [x]
  • UPDATE ๐Ÿ“ X Announces Lower-Cost Verification for Organizations Package To Lure SMBs [x]
  • UPDATE ๐Ÿ“ Headlines Are Now Returning to Link Previews on X [x]
  • PAID SOCIAL ๐Ÿ’ธ Twitter Users Report an Increase in Crypto Scam Ads [x]

Instagram

  • UPDATE ๐Ÿ“ Instagram Updates: Stories Tools, Engagement Management, 2024 Content Trends, and More [x]
  • UPDATE ๐Ÿ“ Instagram Experiments With New Public โ€˜Collectionsโ€™ Feature on Profiles [x]
  • INSIGHTS ๐Ÿ‘€ Expert warning over Instagram trend that’s a ‘field day’ for hackers – #GetToKnowMe stories [x]

Threads

  • UPDATE ๐Ÿ“ Metaโ€™s Threads app launches across EU in blow to competitor X [x]
  • INSIGHTS ๐Ÿ‘€ Threads Works to Address โ€˜Borderlineโ€™ Content Recommendations In-Stream [x]
  • UPDATE ๐Ÿ“ Threads Moves to Next Stage of Testing for Its API ย [x]

Facebook/Meta

  • UPDATE ๐Ÿ“ Meta Confirms That Facebookโ€™s Link History Option Is Coming to All Users [x]

YouTube

  • INSIGHTS ๐Ÿ‘€ YouTubeโ€™s video games are almost impossible to find โ€“ but once you unearth them, youโ€™ll wish you never looked ย [x]
  • INSIGHTS ๐Ÿ‘€ YouTube Sees Significant Drop In Google News Visibility [x]

TikTok

  • PAID SOCIAL ๐Ÿ’ธ 5 Tips To Help Maximise Your TikTok Marketing Approach in 2024 ย [x]
  • INSIGHTS ๐Ÿ‘€ TikTok Launches 2024 Marketing Calendar to Assist in Your Planning ย [x]
  • TikTok Content Planner 2024
  • INSIGHTS ๐Ÿ‘€ TikTokโ€™s Planning To Boost Its In-Stream Commerce Spend 10X in 2024 [x]
  • UPDATE ๐Ÿ“ TikTok Tests New Desktop-Based Tools for Creators and Marketers ย [x]
  • INSIGHTS ๐Ÿ‘€ What does RT mean on TikTok? [x]
    • Spoiler: It’s Real Talk not Re-Tweetโœจ

Twitch

  • INSIGHTS ๐Ÿ‘€ Report: Predators Are Using Twitch Clips To Spread Child Abuse [x]
  • UPDATE ๐Ÿ“ Twitch updates attire policy to prohibit implied nudity [x]

Other Platforms

Bluesky

  • UPDATE ๐Ÿ“ Bluesky changed its logo and now lets everyone view posts, even without an account [x]
  • UPDATE ๐Ÿ“ Bluesky rolls out an in-app video and music player and a new โ€˜hide postโ€™ feature [x]

Snapchat

  • PAID SOCIAL ๐Ÿ’ธ Snapchat Announces New Entertainment Measurement Partnership With Samba TV ย [x]

Content Creator News

  • INSIGHTS ๐Ÿ‘€ Meet the Twitch streamers tackling Christmas loneliness ย [x]
  • INSIGHTS ๐Ÿ‘€ Content creators fight back against AI ย [x]
  • INSIGHTS ๐Ÿ‘€ What influencer agencies are watching in 2024: paid media, virtual influencers and commerce [x]
  • INSIGHTS ๐Ÿ‘€ Influencer Marketing: 5 Tips For Success In 2024 ย [x]
  • INSIGHTS ๐Ÿ‘€ The rise of nano influencers: Leveraging small audiences for big impact ย [x]

Trending โœจ

  • 30 Best Twitter Reactions to the 2024 Golden Globes  [x]
  • People are ‘rat snacking’ on TikTok and it’s as ‘strange’ as it sounds [x]